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How to get a steady stream of visitors to your small business website

Ways of attracting visitors to your salon website

Table of ContentsDirectOrganic Search Engine TrafficGoogle AdwordsSocial MediaEmailSMSGuest Blogging So you have a brilliant new website and you have invested a lot of time, effort and money in making sure that it perfectly represents your business. But it’s not working, you’re not getting any visitors or enquiries and you don’t know why. Well unfortunately it […]

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7 Reasons Why Your Business Should Be Blogging

7 Reasons Why You Should Have Salon Blog - Full Appointment Book

Table of Contents1. It drives more traffic to your website2. It helps you turn visitors into customers3. It builds credibility4. It establishes your authority as an expert5. It differentiates your brand6. You will be able to charge more7. It improves your focusConclusion Blogging is one of the most under utilised marketing strategies around today. Not […]

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The biggest mistakes business owners make and how to avoid them

The Biggest Mistakes Salon Owners Make and How To Avoid Them

Table of ContentsTrying to do everything yourselfFocusing on the product not the clients needsTrying to be all things to all peopleNot being consistentHire fast and fire slowNot tracking and measuringConclusion Owning and running a business comes with all sorts of problems and complications. Managing staff, balancing the books, managing stock, looking after clients etc..  It […]

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5 Tools for managing your Facebook page more effectively

5 Tools For Managing Your Facebook Page Graphic

Table of ContentsSchedule PostsFacebook InsightsCompare PagesAds ManagerPower Editor Everyone has an opinion about Facebook pages. Some people like using it to market their business, where as some think it’s a waste of time. For the business owners who are using Facebook effectively, they will know that it can be used to gain exposure to potential […]

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WPEngine WordPress Website Hosting Review

WP Engine - Wordpress Hosting Review

Table of ContentsAre you using the best hosting solution for your salon website?Why your WordPress website should be managed by WP EngineWhat we love about WPEngineIs WPEngine for you?How much does it cost? If you want your website to convert its visitors into new customers, then you should makes sure that it is performing at […]

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16 Point SEO Checklist For Your Business Website

SEO Checklist

Table of Contents1. Choose your keywords2. Place your desired keywords in the Title of the page you are trying to rank.3. Avoid the extensive use of pipes | and  interpuct’s • in page titles.4. Make sure your permalinks/ URL’s are readable.5. Make sure the on page content is Relevant, Original and high quality.6. Use social share […]

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The 7 Biggest Mistakes People Make When Marketing Their Business

The 7 Biggest Mistakes Salon Owners Make When Marketing Their Business

Table of ContentsNot Having A PlanOnly Marketing When It’s Not BusyDiscount Too MuchSelling too aggressivelyThinking services will sell themselvesNot having a referral systemTrying to cater for everyoneConclusionHave Your Say… Not Having A Plan A big mistake that I see business owners make is something I call ‘Reactive Marketing’. An example of this would be where […]

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The 8 Most Important Pages On Your Website

9 Most Important Web Pages for Your Salon Website

Table of ContentsLead Capture PageFrequently Asked QuestionsPricingMeet The TeamLocationBlogOpening HoursReviews/ TestimonialsHave Your Say… A question I’m often asked by business owners is ‘What pages should I have on my website?’. Over the years we have collected data from many websites so we have a good idea of not only what people are looking for, but […]

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Salon Website & Marketing Case Study – The View Hair Salon

Salon Website Case Study - The View

Table of ContentsLanding PageContent Management SystemNews SectionHair Advice BlogMobile CompatibilityLead CaptureSocial Media IntegrationSearch Engine OptimisationEmail MarketingSocial MediaOnline Booking Request FormConclusion The View Hair Salon in Chislehurst, Kent needed to redesign their website to market their products and services more effectively, help them keep in touch with their customers and also encourage new customers to visit […]

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Types Of Content You Should Be Publishing On Your Business Blog

Google Trends

Table of ContentsIdentify a hot topic and have your sayAnswer frequently asked questionsUse polls and surveysInterview ExpertsInterview Your TeamGuest PostsHow To’sListsImagesConclusion A static website that only changes from one year to the next doesn’t benefit your business or your customers. Having a website that you can continually improve and update with new content will give people a […]

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Building An Online Presence For Your Business

Building An Online Presence For Your Business - PixelLeverage

Table of ContentsHave Your Own WebsiteBuild an email listPublish Reviews and TestimonialsCreate a BlogUse Social MediaConclusion In the last 10 years, the emergence of the internet has profoundly changed the way customers are influenced when making a purchase. The shift towards using search engines, social networks and review websites to research and find information has […]

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Search Engine Marketing Terminology Guide

SEO Terminology Guide

Here is a guide to the most commonly used search engine optimisation language. 301 In its simplest form, a 301 redirect is a permanent redirect from one URL to an other. Adwords Google paid advertising system. A popular platform used to set up targeted online advertising campaigns on googles vast network of websites. Adwords site […]

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Optimising WordPress for SEO

Optimising WordPress for SEO

Table of ContentsTo WWW. or not to WWW.Page TitlesAdding BreadcrumbsMeta Descriptions & Rich SnippetsImage TagsUsing the Built in RSS feeds WordPress is a very popular software you can use to manage websites and blogs using an intuitive content management system According to industry statistics, 22% of all new websites are powered by WordPress making it the most […]

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Staying Ahead of the Curve – SEO Predictions

Staying Ahead of the Curve – SEO Predictions

Table of ContentsStaying ahead of the curveLink BuildingContent RelevanceLink Ratio & RelevanceRate of AcquisitionAuthor RankIP TrackingWebsite usability for the mobile webRich media formatsConclusion – What you should look at We are constantly testing and changing our methodology in order to bring our customers the best results & rankings and wanted to write this post to […]

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Improve Your SEO with Google Webmaster Tools

Improve Your SEO with Google Webmaster Tools

Table of ContentsRequirementsToolsSitemap toolDemote sitelinksSearch engine resultsLinks+1 ButtonDWT DiagnosticsGWT LabsImaging searching One of best ways to improve a website is to use Google Webmaster Tools (“GWT”). You can improve your SEO with these helpful tools, as well as monitor your website for problems. Ultimately you can make it easier for Google to find your site, which […]

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Download Our Free Website Success Guide

Inside you'll discover the most important aspects of successful website marketing and the tools that our team use to get results.

Click the "Download Now" button to get started...

Download Now